Overview

Survey the application of statistics and mathematics to the sports industry exploring the history of analytics across various sports, understanding the advantages of sports analytics for both on-field performance and off-field business decisions, and examining current research to encourage creative thought of future development.

The course will be organized by sport to ensure a comprehensive exploration of sports analytics. We will start with in-depth studies in Baseball, Basketball, American Football, Hockey, and Soccer. Later in the course, we will branch out according to the diverse interests of the class.

The statistical programming language R will be used to generate visualizations and perform basic modeling.

  • Head Coach: Mario Giacomazzo

  • Personal Trainer: Mark Cahill

  • Syllabus: Section 1

  • Game Days: TTh, 12:30PM - 1:45PM, Gardner 105

  • Office Hours:

    • Press Conference (Dr. Mario): M, 1:30PM - 4:30PM, Hanes 134
    • Training Day (Mark): Th, 2:00PM - 4:00PM, Hanes B-04
  • University Approved Absences: Online Form

Playbook

Required

Optional

  • Handbook of Statistical Methods and Analyses in Sports, Albert, Glickman, Et al., 2017, ISBN: 9781498737364 (HSMAS)

  • Sports Analytics: A Guide for Coaches, Managers, and Other Decision Makers, Alamar, 2013, ISBN: 9780231162920 (SPAN)

  • Sports Analytics: A Guide for Coaches, Managers, and Other Decision Makers (2nd Edition), Alamar, 2024, ISBN: 9780231205207 (SPAN2)

  • Analytic Methods in Sports, Severini, 2015, ISBN: 9781482237016 (AMS)

  • Practicing Sabermetrics: Putting the Science of Baseball Statistics to Work, Costa et Al., 2009, ISBN: 9780786441778 (PS)

  • Analyzing Baseball Data with R, Marchi and Albert, 2014, ISBN:9781466570238 (ABDR)

  • Sports Math: An Introductory Course in the Mathematics of Sports Science and Sports Analytics, Minton, 2017, ISBN:9781498706261 (SM)

  • Introduction to NFL Analytics with R, Congelio, 2023, ISBN:9781032427751 (INAR)

Film Sessions

First Half

Date Lecture Material Reading
AUG 19 Syllabus Survey
AUG 21 Sports Analytics I Slides Ch. 1 SPAN, Web 1,Web 2, Web 3, Web 4, Web 5, Web 6, Web 7, Web 8,Web 9, Web 10, Web 11, Web 12, Web 13
AUG 26 Sports Analytics I (Cont.) Slides Ch. 1 SPAN, Web 1,Web 2, Web 3, Web 4, Web 5, Web 6, Web 7, Web 8,Web 9, Web 10, Web 11, Web 12, Web 13
Sports Analytics II Slides Ch. 1-7 SPAN,Web 1 ,Web 2
AUG 28 Sports Analytics II (Cont.) Slides Ch. 1-7 SPAN,Web 1 ,Web 2
SEP 2 Sports Analytics II (Cont.) Slides Ch. 1-7 SPAN,Web 1 ,Web 2
Sports Analytics III Slides Web 1, Web 2, Web 3, Web 4, Web 5, Web 6, Web 7, Web 8
SEP 4 Sports Analytics IV Slides Web 1, Web 2, Web 3, Article 1
SEP 9 Baseball I Slides Web 1, Web 2, Article 1
Baseball II Slides Ch.1-2 MATH, Ch.7 SM
Baseball III Slides Ch. 3 MATH
SEP 11 Baseball IV Slides Ch. 4-5 MATH, Web 1, Web 2
Baseball V Slides Ch. 6 MATH, Web
SEP 16 Baseball V Slides Ch. 6 MATH, Web
Discussion of Playoff
SEP 18 Baseball VI Slides Ch. 7-9 MATH, Web 1, Web 2,Web 3, Web 4, Article 1
Baseball VII Slides Ch. 11,16 MATH, Article 1, Article 2

Second Half

Fundamentals of Sports Analytics

In this class, your performance will be graded using six different assessments: attendance (5%), practice (5%), gameday speeches (15%), regular season (20%), playoffs (25%), and championship (30%). For the gameday speeches, playoffs, and the championship, you will be randomly assigned to a team. This class is a team sport.

Attendance

Attendance will be taken every class using the UNC Check-in App. You will need to install the UNC Check-in app to your mobile device and bring it to every class. Starting at the beginning of class, you will have 15 minutes to check-in using the mobile app. Instructions for installing and using the UNC Check-in App are available at https://unccheckin.unc.edu/. Go to this website to learn more. You need to attend at least 70% of the lectures to get credit for attendance, otherwise you will receive a 0 for your attendance grade. If you need to miss class for a reason permitted by the university and you don’t want to be penalized, you will need to get a university approved absence at https://uaao.unc.edu/submit-a-request/. If you cannot get a university approved absence and don’t want to be penalized, you must notify your instructor of the reason and provide documentation of the reason in email. The reason should line up with UNC’S definition of a university approved absence. For example, a job interview would not be approved by the university or me.


Your best ability is availability.

~ George Kittle et. al.


Practice

There will be at least one assignment designed to test proficiency in data science. This class involves group projects that require strong data science skills. These assignments will require you to perform data science tasks with data and must be done individually without the help of any other students in the course. The work required for these assignments will not be taught in the course but will come from material and topics taught in STOR 320 and/or STOR 455 and/or other provided material. These assignments will be submitted to either Canvas or Gradescope by the due date. You will receive a 25% penalty for less than one day late, 50% penalty for less than two days late, and 75% penalty for less than three days late. After three days, practice assignments will not be accepted. Expect these assignments early in the semester.


Practice makes perfect.

~ Bruce Lee et. al.


Gameday Speech

Gameday speeches are to be done in teams. Biweekly, your team will find a journal article from a refereed journal to read and summarize in an 8 slide gameday speech. You need to pick an article that none of the group members have read (previous gameday speech) and that hasn’t already been presented in class.

  • Slide 1: Title of the article, the names of the author(s), source of the article, and the name(s) of the presenters. If you have a team member who did not participate in reading the article or making the slides, DO NOT put their name on this slide. They will receive an automatic 0.

  • Slide 2-3: Summarize the overarching themes of the article(s). Discuss the research goal(s) of the paper in at least 6 bullet points.

  • Slide 4-6: Talk about the methodology. What did the author(s) do to answer their research goal? Discuss the methodology in at least 8 bullet points.

  • Slide 7: What did you like? What did you find confusing? Provide three positive critiques of the paper. Focus on the methodology used in the article.

  • Slide 8: What did you not like or think could have been improved? Give three negative critiques of the paper. Focus on the methodology used in the article.

On gameday, I will use a random number generator to pick 3 or 4 groups to present in 5 to 8 minutes. All groups will be graded based on the criteria, but only 3 groups will present.

The presentation should be submitted on Canvas before class starts on the due date. Each group should have their own presentation, but needs to be submitted by every member of the group as a pdf. Also, each group member can assess the contribution value of the other members of the team on a scale from 0 (Bad) to 3 (Excellent). Fill out the appropriate Google Form in the section below called Team Sport to turn in your ratings of your group members. Your value will be determined by the average score of the other members in your group.

Gameday speeches are worth a total of 24 points with minor exceptions:

  • The 3 or 4 groups that present will have the chance to get 0 to 3 bonus points based on presentation quality.

  • If your group presents and you are not present in class, you will receive a 3 point penalty and not get the bonus points awarded to your group for the presentation.

Consider the following rubric and notice the bonus points for the lucky presenting groups:

Criteria 0 1 2 3
Slide 1 Missing All Components Missing 2 Components Missing 1 Component Followed Directions
Slides 2-3 1-2 Bullet Points 2-3 Bullet Points 4-5 Bullet Points At least 6 Bullet Points
Slides 4-6 1-3 Bullet Points 4-6 Bullet Points 5-7 Bullet Points At least 8 Bullet Points
Slide 7 Missing All Three Missing Two Missing One 3 Positive Critiques
Slide 8 Missing All Three Missing Two Missing One 3 Negative Critiques
Spelling/Grammar >5 Errors 3-5 Errors 1-2 Errors No Errors
Value Bad Okay Good Excellent
Submitted Late Not a PDF On Time
Bonus (Presenting Groups) Not Prepared Prepared (Reading Slides) Semi-Prepared (Mediocre Creativity) Well-Prepared and Creative

And just when you think they are about to break apart, Ducks fly together.

~ Gordon Bombay


Reg. Season

The regular season consists of biweekly quizzes on the material presented in class over the previous lectures. Coach Mario will tell you which specific material to study. This can include what was taught in lecture, what was in the reading, and what was presented during gameday speeches. You will be given at least 15 minutes to complete the quiz. These quizzes taken in Canvas on your laptop live in class. You can use the slides, notes, internet. The only thing I prohibit is the use of generative AI. You will also need a calculator, R, Python, etc. to perform some basic calculations to answer some questions.


There’s two times of year for me: Football season, and waiting for football season.

~ Darius Rucker


Playoff


People judge you by the way you play in the playoffs.

~ Jaromir Jagr


I’m not looking for home runs, I’m looking for the playoffs.

~ Sammy Sosa


Championship

Imagine you are an analyst working for the coach or athlete and want to discover insights that would bring a competitive edge. In a world saturated with data, the way to ensure your analysis is unique and creative is to get the data yourself. To successfully conduct your study, you should follow the steps below:

  1. Decide on What Area of Sports You Would Like to Analyze
    • This Can Be Any Traditional Sport (Baseball, NASCAR, Soccer, Volleyball, Tennis, etc.)
    • This Can Be A Less Traditional Sport (Cornhole, Climbing, Drone Racing, etc.)
    • This Can Be A Video Game that Is Played Competitively
    • This Can Be A Board Game that Is Played Competitively
  2. Critically Think About What Questions/Opinions That You or Society Have About the Sport
    • What Statistics or Metrics Can Be Used to Describe Success
    • What Information Contributes to Success
  3. Plan the Study After Discussing the Sport With Your Team
    • Choose the Level at Which to Gather Data (Team, Player, Game, Play/Event, Time, etc.)
    • Choosing Levels at Higher Resolutions Make it Easier to Gather Enough Data
    • Identify at Least 5 Variables You Want to Gather at the Specified Level
    • Variables Can Be All Categorical, All Numeric, or Mixture
    • You Can Have More Than 5 Variables, but At Least 5 Need to Be Gathered Through Observing the Sport Being Played
    • Focus on Variables that are Not Already Being Constantly Tracked to Add Creativity to Your Project
  4. Watch or Play the Sport Enough Times to Get a Minimum of 50 Observations per Person in Group
    • Groups of 5 Need a Sample Size of 250
    • Groups of 6 Need a Sample Size of 300
    • Depends on the Level at Which You’re Gathering Data
    • Example: If the Level is Game, You Would Need to Watch or Play the Sport at Least 50 Times
    • Example: If the Level is Play/Event, You Would Need to Watch Enough to Gather Data for 50 Plays or Events
    • Example: If the Level is Time (minutes), You Would have to Gather Information for A Minimum of 50 Minutes
    • If Your Group is Tracking Something Complex and Desire Less Observations Per Person, have a Discussion with Dr. Mario for Approval.
  5. As a Team, Track the Data in a Spreadsheet
    • All Data Must Be Recorded in the Same Electronic Spreadsheet (Excel,CSV, etc.)
    • Each Row Should Be a Different Observation According to the Level Selected
    • Keep Track of the Data Collected by Each Member For Proof that Each Member Actually Collected Data
    • Each Group Member is Expected to Participate in the Data Collection and if Group Member Refuses or is Unable to Participate in the Data Collection by April 11, then I Will Remove that Group Member and Require that Individual to Collect 250 Observations and Write Their Own Paper

To ensure that every group stays on a reasonable pace, I will require each member of your group to submit the exact portion of the dataset that they collected. I am expecting 50 or more observations per person. This needs to be submitted to Canvas before 11:59PM on April 11. For each member of the group, I am expecting the same number of variables and exact same variable names to show that your group worked together and coordinated efforts. Also, each group member can assess the contribution value of the other members of the team on a scale from 0 (Bad) to 3 (Excellent). Fill out the appropriate Google Form in the section below called Team Sport to turn in your ratings of your group members. Your value will be determined by the average score of the other members in your group.

Your study should be summarized in a paper with at least 5 pages (a minimum of 3 pages worth of writing). The paper should be submitted on Canvas before 11:59PM on the last day of class, December 2. Submit the paper as a PDF only. Each group should have their own paper, but the paper needs to be submitted by every member of the group.

On the first page, you should title your paper, write your group number, and give the names of the team members who contributed. The content of the paper should be organized in the following 3 subsections:

1) Introduction to the Data

In this section, you should discuss three things.

First, you should briefly discuss the sport/game your team selected and the overall purpose of analyzing data for this sport/game. For example, what did you hypothesize or hope to find from studying the sport/game? Provide citations to any articles or websites that provided you inspiration for your ideas. You should look into what research has been done in this sport that is connected to what you plan on doing with the data you collect.

Second, you should give a preview of your data showing at least 5 rows of your dataset. Also, show a minimum of 5 columns. I would recommend trying to show as much of your data as possible. Give your variables clear names so anyone could understand what you measured, and make the table aesthetically pleasing (rounding, colors, etc.). It is okay to abbreviate variable names (e.g. R/G) if you identify the abbreviations (e.g Runs (R) and Games (G)) somewhere in the document. At least 5 variables need to be collected through observation. You can collect variables like height and birthplace of athletes, but these are not going to be variables you observe through watching the sport.

Third, you should briefly describe your data. When did you gather your data? Where did you gather your data? How did you gather your data (Watch or Play Game)? What does each observation (i.e. row in data) represent and how many observations do you have? Describe the five variables and how they were measured. I want a clear description of how the data was collected by the group.

2) Summary of the Data

In this section, I want a table(s) and two figures summarizing the data. Each table and each figure you give should have a couple sentences describing the information summarized.

The table(s) should be the same style as the table in the introduction (not different colors, fonts, rounding, etc.). The table(s) should efficiently summarize the five variables using popular statistics. If the variable is numeric (continuous or discrete), you should give the minimum, maximum, mean, and standard deviation, at least. If the variable is categorical, you should give the possible values with frequencies (counts) and relative frequencies (%). If you have a combination of categorical and numeric, I advise doing separate tables which will count as a single table. All tables should be formatted similarly.

Then, you should have two figures summarizing relationships between the variables you selected. In each figure, at least 2 variables, should be summarized. Appropriate axis names and scales should be used. Fonts should be large enough to read. These figures should be chosen for the purpose to be cited later in your paper. I recommend labeling each image and table that you create (i.e. Fig 1) so that you can easily reference them later.

If you create any visuals with new metrics that your group designed. Make sure you clearly define the metric using appropriate mathematical syntax prior to showing the visual with the new metric.

Following all instructions gets you two points. The last point is reserved for creativity, design, and over-achievement. This will be determined by comparing what you do to what the other teams do. I reward you for taking risks that that lead to better results then I require. For example in the table(s), calculating confidence intervals for numeric variables, creating contingency tables, or summarizing numeric variables for different subgroups from categorical variables. For example in the figures, tile, 3D, or map plots showing relationships across multiple variables. Also, I don’t mind if you give more than two figures or put multiple figures together in a grid. If you create a ton of figures, I will grade your two worst figures so make sure each figure is valuable and worth discussing.

3) Insights from the Data

The content in the previous two sections should be used to support two insights. An insight is a deeper understanding you gained about the sport from gathering and summarizing data. The insights should be connected to the purpose you outlined in the “Introduction to the Data” section and defended from the tables/figures in the “Summary of the Data” section. I recommend giving your figures and tables numbers so you can reference them in this section (e.g. Table 1, Figure 2). Write, at least, one paragraph for each insight. What were the two most interesting things you learned from the data? If you don’t reference statistics or figures you created, you will lose two points, at least. To get full credit, I advise supplementing your insights with p-values from appropriate hypothesis tests (t-test, anova, regression, difference in proportions, independence tests, etc.) or provide confidence intervals (means, proportions, etc.). Excellent insights should not be obvious but lead to innovations that would give a decision maker or athlete the competitive edge. Tests for statistical significance are the strongest way to defend your arguments. This section should be written so someone with a technical/statistical background would understand your methodology and someone without a technical/statistical background would understand your conclusions.

Also, in this section, after discussing your insights, you should write, at least, one paragraph where you critique what your group would have done differently. Would you have gathered another variable which could potentially be a confounding variable? Would you have measured a particular variable differently? What other information that you did not gather would have made this study better or have been of use? No study is done perfect and there are always aspects that could be improved. After I read your entire paper, I will take off a point for every single thing that I think you should have done differently that you did not highlight in this section. If there is a criticism that I incorrectly identify because you are extremely vague in the description of your study or in the summary of your insights, then you are at fault. Be very clear in describing all aspects of the data and method of collection in the first 2 sections.

Also, each group member can assess the contribution value twice of the other members of the team on a scale from 0 (Bad) to 3 (Excellent). One time you will fill it out on April 11 and another time on the last day of class. Fill out the appropriate Google Form in the section below called Team Sport to turn in your ratings of your group members. Your value will be determined by the average score of the other members in your group.

Finally, each group will present their group’s work using a slideshow presentation during our scheduled final exam period which is December 8 at 4PM in Gardner 105. Presentation slides should be submitted on Canvas prior to 4PM on December 8 by each group member. On December 8, each of you will have 5 to 7 minutes to present your work to the class. Your presentation should be persuasive as if you are talking to a group of coaches or players. I recommend starting with the purpose of your project and talk briefly about data collection. All group members involved should be utilized as evenly as possible in the presentation. It should be clear that your group has practiced your presentation several times prior. I am expecting a high level of eye contact, smooth transitions, slides with few words, no verbatim reading, etc. I want your slides to look absolutely stunning as if you were presenting this in a job interview.

If there is a group who is clearly incompetent, lazy, etc., your group should notify me as soon as possible so I can help your group adapt to the situation. For example, I wouldn’t want a useless member of your group being able to participate in a presentation that they didn’t prepare or practice with the rest of the time. Your grade will be negatively impacted if someone in your group is allowed to present, and they perform poorly. Also, I wouldn’t want a group member submitting a paper where their only contribution is making the title page.

Rubric

The first playoff round is worth a total of 69 points based on the following rubric:

Criteria 0 1 2 3
Data Inadequate Consistency Some Inconsistencies Consistency Across Group
Data \(n<30\) and/or \(<4\) Observed Vars \(30<=n<40\) and/or \(4\) Observed Vars \(40<=n<50\) & \(>=5\) Observed Vars \(n>=50\) & \(>=5\) Observed Vars
Data Not Submitted or Late non-CSV Submitted
Data Value Bad Okay Good Excellent
Title Page Instructions Not Followed Major Mistake Minor Mistake Followed Instructions
Introduction: Purpose Not Innovative or Clearly Described Not Innovative and/or Not Clearly Described Somewhat Innovative and Clearly Described Innovative and Clearly Described
Introduction: Preview Not Attempted Missing Rows or Columns 5 Rows and 5 Columns Outstanding
Introduction: Description Not Attempted Missing Key Information Answers Questions But Poorly Written Addresses All Questions Well
Summary: Table Missing More Than 1 Statistic Missing 1 Statistic Followed Instructions Excellent
Summary: Figure 1 Not Attempted Not 2 Variables or Messy 2 Variables and Clear Excellent
Summary: Figure 2 Not Attempted Not 2 Variables or Messy 2 Variables and Clear Excellent
Summary: Table/Figure Descriptions Not Attempted Missing Important Descriptions Some Descriptions Unclear Everything Clearly Described
Insights: First Insight Not Attempted Mediocre/Weak No Reference to Summary Section Excellent
Insights: Second Insight Not Attempted Mediocre/Weak No Reference to Summary Section Excellent
Insights: Done Differently Missing 3 Obvious Things Missing 2 Obvious Things Missing 1 Obvious Thing Got Everything
Instructions Followed Organized Incorrectly Organized Correctly without Section Headings Organized Correctly with Section Headings
Spelling/Grammar >5 Errors 3-5 Errors 1-2 Errors No Errors
Paper Not Submitted or Late Not a PDF On Time
Paper Value Bad Okay Good Excellent
Presentation Motivation No Good Explanation Weak Defense of Work Okay Explanation and Defense Exciting and Persuasive
Presentation Slides Bad Okay Good Excellent
Presentation Professionalism Bad Some Reading of Slides Clearly Prepared and Well-Distributed
Presentation Time Poorly Planned Barely Missed Time Between 5 and 7 Minutes
Presentation Not Submitted or Late Not a PDF On Time

Important: After the final grades are submitted, I plan on modifying either this website or my personal website to make all of your datasets public. I don’t plan on publicizing your papers, although I recommend you do this. All of your names will be attached as authors for the dataset that your group has built which will require your names to be cited. Furthermore, you can make your data public on the ScoreNetwork by following the steps here https://data.scorenetwork.org/submit-data.html. This network would increase the exposure for your dataset across the world. If you would like to opt-out, let me know after the semester ends and the grades are finalized


Talent wins games, but teamwork and intelligence wins championships.

~ Jordan

No matter how good one individual is, it takes a whole team to win a championship.

~ King James


Assignment Tracker

Any assignments requiring a deliverable will be submitted via Canvas as a PDF.

Date (Time) Practice (PR) Gameday Speech (GS) Reg. Season (RS) Playoff (P) Champ (C)
AUG 28 (12:30PM) GS1
SEP 2 (11:59PM) PR1(.zip)
SEP 4 (12:30PM) RS1
SEP 11 (12:30PM) GS2
SEP 16 (11:59PM) PR2(.zip)
SEP 18 (12:30PM) RS2
SEP 25 (12:30PM) GS3
OCT 2 (12:30PM) RS3
OCT 9 (12:30PM) GS4
OCT 14 (7PM) P
OCT 23 (12:30PM) RS4
OCT 30 (12:30PM) GS5
NOV 6 (12:30PM) RS5
NOV 11 (11:59PM) C (Data)
NOV 13 (12:30PM) GS6
NOV 20 (12:30PM) RS6
DEC 2 (11:59PM) C (Paper)
DEC 8 (4PM) C (Presentation)

Team Sport

Many of the assessments in this course will be done in a teams of 3 to 6 playas randomly chosen. For each team-based assignment, you will be given a different team. This will force you to interact with the majority of the class throughout the semester. After each team-based assignment, you will grade the contribution of your teammates on a scale from 0 to 3, and this will contribute to your overall grade for the given assignment. A decent portion of your final grade will be influenced by this. The following link contains all teams alphabetically: All Teams

In the table below, you can find your group for each of the specific team-based assignments. Make sure you fill out the value survey before the time the assignment is due on the due date. Do not assess the value of yourself in the survey. You don’t need to fill out the form if you are giving everyone in your group a perfect score.

Due Date Assessment Value Survey
AUG 28 GS1 Value for GS1
SEP 11 GS2 Value for GS2
SEP 25 GS3 Value for GS3
OCT 9 GS4 Value for GS4
OCT 14 P Value for Playoff
OCT 30 GS5 Value for GS5
NOV 11 C (Data) Value for Championship 1
NOV 13 GS6 Value for GS6
DEC 8 C (Paper) Value for Championship 2

Playoff Results

This page was last updated on 2025-09-04 13:29:28.768765 Eastern Time by Super Mario.